Former President of Worldwide Publishing at Riot Games, Jin Oh, shares his perspective on how he manages his children’s playing time and enjoyment of video games.

Jin Oh, Former President of Worldwide Publishing at Riot Games, on how the company used a hyper-local approach to successfully create an international presence.

I first started in the video game industry with Blizzard Entertainment in 2005 as the Marketing Director for the Korea office. World of Warcraft took the video game world by storm. Blizzard’s StarCraft was so popular in Korea that it was referred to as the “National Pastime,” just like baseball is in the US.

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Riot Games’ Jin Oh on the company’s successful push into culture and lifestyle, amplifying the player experience and engagement with the brand

In Worldwide Publishing (WWP) at Riot, we believe that publishing advances player culture. We want gaming to be a lifestyle choice; our goals go far beyond simply getting games into the hands of players.

It’s hard to think of something that the spread of COVID-19 didn’t upend. Yet, in September and October of 2020, Riot Games held the League of Legends World Championship (“Worlds”) in Shanghai, China, in front of a live audience.

We meet players where they are by going local with publishing.

I originally posted this article on RiotGames.com. I’m sharing it here now in the hope that it can find a new community of thinkers and leaders in the gaming industry and beyond. I look forward to sharing more in the weeks and months to come.